Media RoomThe McGee Group Takes a Clear Look with Vera Bradley® ReadersMarietta, GA–(February 2007) The McGee Group is proud to announce the launch of Vera Bradley® Readers. Combining fashion with function, Vera Bradley® Readers offer a stylish alternative to traditional ready-made readers. The introductory collection includes 12 Readers (4 styles, 3 Vera Bradley patterns each). The package also includes 40 spare lens pairs in quarter diopters ranging from +0.75 to +3.00 that are easily interchangeable so a consumer can select their preferred Vera Bradley pattern in their choice of lens power. The Vera Bradley® Readers are multi-layered acetates and stainless steel frames of optical quality featuring the well-known Vera Bradley® patterns. Purchase the Reader package (which includes 12 Readers with 12 matching Vera Bradley® Reader cases and 40 spare lens pairs) and receive a 12–place display and a Vera Bradley® logo box to organize the spare lens sets. With readers becoming a daily necessity to the ever-increasing over-40 segment of the population, the need for stylish readers is not just a passing fad. Wayne McGee, President/CEO of the McGee Group, states: “Stylish readers have become a fashion accessory and are now a part of a woman’s wardrobe. Women are purchasing several pairs to reflect their individual style. As preferences change seasonally, so will the Vera Bradley Readers.” For more information about the Vera Bradley® Eyewear, contact |
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