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The McGee Group Launches a Sassy New Brand – Sally Hansen Eyewear.

Marietta, GA–(July 2008) Pour on the color with Sally Hansen. Sally Hansen, the color authority, is the leading producer of high fashion nail color in the country. The NEW Sally Hansen Eyewear collection is an assortment of fun and fashionable frames for the woman who craves color and style. This 18-piece collection is feminine in design, features classic and contemporary eyeshapes, handmade acetate, full metal, and combination styles in a selection of deep and vibrant colors. Temple embellishments such as rhinestones and gemstones, metal accents, and intricate lasered patterns provide a luxurious look and feel to the Sally Hansen Eyewear collection.

Release 1 of the new Sally Hansen designs is scheduled to hit the market in June 2008 and Release 2 designs is scheduled to hit the market in August 2008 along with a national advertising campaign that will reflect the Sally Hansen image. The national advertising campaign will be in conjunction with Sally Hansen products in teen, fashion and beauty, and trade publications. Sally Hansen eyewear products with coordinating cases will feature their signature color pallet and will target teens and women of all ages who want products they can trust.

The McGee Group will launch a Have you seen Sally? sighting campaign beginning June 1st that will run through September 1st  and we want your help in finding Sally.  She’s fun, friendly, and beautiful in her own way.  With each purchase of the Sally Hansen Eyewear collection, customers will receive a Have you seen Sally? disposable camera.  The camera will be used to take photos of consumers wearing Sally Hansen Eyewear.  Each photo will be posted to the Sally Sightings website at www.haveuseensally.com.  Two women will be chosen that best represent Sally for The McGee Group 2009 ad campaign. 

Each frame wholesales for $52.95 and comes with a coordinating case, lens cloth, and bottle of Sally Hansen nail polish.

Sally Hansen, a division of Del Laboratories is a subsidiary of Coty, Inc. Sally Hansen Eyewear is sold by The McGee Group under license from Del Laboratories, Inc.  The McGee Group is not associated with the Sally Hansen cosmetics products contained herein.

The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Vera Bradley Eyewear and Sunwear, Sally Hansen Eyewear, Tony Stewart Prescription Eyewear Cross-Licensed with NASCAR, Kasey Kahne Prescription Eyewear Cross-Licensed with NASCAR, Totally Rimless, Airlites, XOX, and Ducks Unlimited Eyewear and Sunwear.

For more information about the Vera Bradley® Sunglass Collections contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com